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4 Aug 2022


In the previous blog, we saw the myths of digital marketing. In this blog, we are going to compare E-commerce websites and mobile applications. Let’s dig deeper into how each platform can be advantageous or disadvantageous in terms of functionality, features, and other factors that affect the overall success of an e-commerce business.


What is an e-commerce website


 E-commerce or electronic commerce refers to a business model that involves sales transactions being done on the web. Virtually every online shopping website follows this structure. Any site where you can obtain items for sale over the internet is considered an ecommerce website.


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E-Commerce Website vs App: What's best for your Business?



1. SEO –     If you want to boost your business significantly, Google ranking is your best bet. Creating a website platform for your e-commerce business will allow you to formulate SEO strategies that can increase your traffic and brand awareness significantly.


2. Easy and cost effective – Unlike app development, it’s relatively easier and faster to create websites. It requires less work and complicated technical stuff. In short, mobile web development requires fewer expenses and less effort, giving you more time to focus on other important matters in your e-commerce business.


3. Keep eye on analytics- With-commerce website, businesses can easily analyze all the data that gets stored and find out the effectiveness of sales, learn about customer behavior, understand marketing campaigns, customer engagements and much more.




1.  Maintenance – Websites also need to be maintained daily. Most website owners hire skilled and knowledgeable programmers who can do the job for them. Also, contents for the website will also cost a lot, especially if you are aiming to improve your SEO.


2. Not very friendly interface – We all know this. A mobile website doesn’t usually adjust its interface based on the device, leading to the poor user experience. Those pesky little buttons, zooming in and zooming out, tiny texts, and almost everything about it makes customers press the exit button with relief.


What is an application


An app, which is short for application, is a type of software that can be installed and run on a computer, tablet, smartphone or other electronic devices through Google Play or Apple Store.


E-Commerce Website vs App, Mobile App vs Website Statistics, E-Commerce, E-Commerce App vs Website, Website vs App for business
E-Commerce Website vs App: What's best for your Business?


  1. Good user interface – Mobile apps have higher functionality and user-friendly features as compared to mobile websites. App developers are continually working to improve their app solutions, which is why mobile applications are becoming more intuitive and advanced.
  1. This is one of the most effective ways of communicating with the customers and delivering timely, relevant, on-demand communication. It will allow you to promote products and services regularly increasing your sales and profits.



  1. Costly and time consuming – Apps could be hard to develop for your e-commerce business – and more expensive too! The process is complicated. It means building apps compatible with both Android and IOS, which could mean hiring two separate developer teams for each platform. More cost and more time!
  1. Maintenance – You have to consider the future problems that may arise due to the changing needs of the people. Don’t forget about the trends and issues that may come along as you go forth with your business. App support is also essential. Daily maintenance should be considered to avoid losing customers. Otherwise, your client may look for better platforms.

There you go. Both have their pros and cons but no matter what option you might choose, the key factor will remain. You have to plan carefully and consider your situation. Gather as much information as possible to formulate the right strategy on how you can increase your sales without spending too much time, money, and effort.

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