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14 Nov 2022


When it comes to SEO, deciding where to invest can be overwhelming, and in the sea of questions, there’s one important element to success that often gets missed out or ignored- that’s Meta Description!

Remember, search engines have the power to make or break your website, and if you mess with SEO, you will already have made your way to the bad books of Google. 

Usually, writing good meta descriptions is an afterthought, but it shouldn’t be that way!

A perfectly optimized SEO meta description can get you click-through rates and good traffic from organic search and get your website better rankings.

Of course, isn’t that what we want for our business?

It’s super simple. Meta descriptions are small blog summaries that give an idea about your blog. If readers like your blog, they click on it and get to read the whole piece. 

But writing a clickable meta tag is something most of us struggle with, but to help you dominate the Google search results, we’ve compiled a list of expert practices on how to write meta descriptions. 

10 SEO Tips For Writing Good Meta Descriptions That Will Get You More Clicks

Meta tags and descriptions are generally the faces of your blog- keep it glowing and get better impressions from your readers- and the Google god!

Check these 10 best informative nuggets from our experts about how to write meta descriptions that will hook your users to your website. 

1.Write A Compelling Content

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Compelling content means creating interesting copies and posts to keep your readers hooked throughout your post.

Your meta description needs the same set of creativity and information that you’ve spent on your blog post. 

Ensure that your meta descriptions are short, precisely 155 characters only, and are clickable. 

Your meta description should inform your readers and speak to them. Try to give them a profitable advantage of clicking through your post, and here’s how to write meta descriptions.

Add value to your meta tags and titles because SEO always pays you back!

2. Don’t Think Twice To Be Creatively Crazy

Write something unique. Write something a bit creative. You need to do something to stand out in the crowd and get through click rates; it’s one of the best tips for writing good meta descriptions. 

Try writing something extra or something that your readers want to hear- because that always works, but never clickbait your viewers- unless you want to annoy your audience!

Also, remember to always add keywords in your meta titles and descriptions- and try to use active voice, along with a call-to-action (CTA) button. 

Do whatever; writing good meta descriptions means never forgetting it because SEO never gets tired of testing.

3. What’s Their Search Query?

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Know this, and you would’ve already cracked the rankings and gotten yourself up on the web results. 

Google’s ranking algorithm always does its best to rank the most useful, appropriate, and attractive content- and if yours isn’t one of them, you might want to know your readers.

Take down the list of all the search queries relevant to your niche or industry. For instance, if it’s about meta descriptions, your audience might be looking for ways to know “how to write meta descriptions.” 

There you go! Their search queries are your keywords, and you can use them on your meta descriptions and titles. 

4. Create Meta Descriptions That are DIRECT!

Otherwise, neither your user would understand nor the search engine algorithms. The search engine bot understands what your page is about (because of keywords), but keep in mind that sometimes, your users wouldn’t. 

Your viewers aren’t here to help you and rank you up; they’re here for answers to their questions- and they would definitely like phrases that speak directly. 

Keep your titles and descriptions simple, informative, and a little creative to keep them hooked. 

Hence, writing good meta descriptions means creating copies that catch their attention.

5. Don’t Cross The Character Limits

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Ah, you see that ellipsis there? It’s no good! You can’t be careless or sloppy here. When you’re writing for your business, you have to craft it- you can’t just copy-paste the content from your post. 

One of the best practices on how to write meta descriptions would be to draft a description that fits your audience’s mindset. 

Not all of your users would be easy to go to; there would be picky users who would judge you on how well your content is crafted or how well your website looks. 

Imagine how they’ll feel about carelessly crafted descriptions- that have no creativity or value!

Like, we mentioned, you have to give them information and reasons to click on your post and read through it!

6. Capture Your Unique Selling Point

When you are writing a good meta description, ensure that you’re encapsulating your USP and letting your readers know their benefits. 

Tell your readers why clicking on your website or page is worth their time and will leverage their advantage over other SERPs. 

We know you can’t explain everything since 155 characters limit is much space to work with, but you can be direct and get to their pain points and how your page will relieve them. 

7. Get To Use A Plugin

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Using plugins is another best practice on how to write meta descriptions.

For better control over your pages, meta descriptions leverage the advantage of the SEO plugin that’s available with WordPress.

You can customize the appearance of page titles and descriptions in the search engine results- this way, you can manage your keywords too. 

Plugins also provide all the meta data fields and meta descriptions you can add to every page. 

8. Stop Sensationalizing!

Yes, we all know there was a time when powerful words worked like a charm, but these magical adjectives don’t work anymore. 

Because these words are no more used to make a positive impact but instead used as clickbait. Today, coming in on the top also might negatively affect your click-through rates by 20%. 

What we are selling isn’t magical, nor is our secret sauce in a huge vault of an invisible room. 

You have to keep your titles and descriptions exceptionally smart and straightforward while you also don’t over-promise your customers about your business. 

9. Give A Solution To A Challenge

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Every time we look up to Google, we need solutions and answers. When it comes to the users, you have to provide them with a solution.

For instance, if you’re working on an informative blog post, mention the items and the reason why the blog will be useful for your readers.

Meta tags and titles are the elevator pitch to your page, which gets your business straight into your customers’ pockets. 

Provide an answer to a question that your users are looking to solve. Provide your readers with a solution for a challenge- it’s another essential tip on how to write meta descriptions for SEO.

10. Social Media Can Get You Reach The Skies

Yes, search engines emphasis more on social media platforms too, and that’s why you need to optimize your meta descriptions according to social media. 

You can use the WPSSO plugin, which enables you to create a unique and creative meta description that you can use on every post and page. 

While you use social media to get through to your audience and readers, keep a quality check on your already drafted descriptions. 

Final Thoughts

Getting CTRs and good impressions can give a tough time to small businesses and freshly starting marketers- but the practices mentioned above and tips on how to write meta descriptions will get you through the storm. 

One last tip:

You can also pick ideas from descriptions that other people are working on. 

Don’t be afraid to look at what other people are doing. Having good insights into competitor research and analysis is always a better way to take your next step ahead.

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